Korea University RISE Project Group Holds Global Acceleration Kick-off Seminar for North American Market Entry

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△ The kick-off seminar.

The RISE Project Group, directed by Vice President for Research Yoon Sung-taek) at Korea University (President Kim Dong-One), in collaboration with the Crimson Start-up Support Foundation and Korea University Technology Holdings Company, held the Global Technology Commercialization Acceleration Kick-off Seminar on October 22 (Wed) at Hana Square with the aim of facilitating the entry of Korea University's deep-tech start-ups into the North American market.

This event was organized as part of the Global Acceleration Program for North American Market Entry and brought together participating companies to share their overseas expansion strategies and strengthen mutual exchanges.

The Global Acceleration Program for North American Market Entry is a consulting program that is operating both online and offline from September to December this year for boosting the North American market entry and foreign investment attraction capabilities of Korea University's start-ups. To enhance overseas brand credibility, which is considered a key success factor for entering the North American market, the program applies CES Innovation Award consulting techniques to provide customized global technology commercialization support in the following areas: engineering, design, and innovation.

During the seminar, topics such as technology commercialization strategies for North American market entry, a stage-by-stage approach to attracting investment, and networking case studies were introduced. Additionally, global consultants with extensive experience in the US local market delivered lectures, and about 10 promising Korea University start-ups, including Akeo Edu, Medicell Healthcare, Knock Lab, and LMX discussed the market applicability of their technologies and potential methods for cooperation.

Vice President for Research Yoon said, "Korea University start-ups have previously won multiple CES Innovation Awards, significantly raising their probability of success in the global market.” Then he added “Through this global entrepreneurship education, we will actively establish a foundation for Korea University start-ups to enter the North American market and attract investment."